Theme
Theme
CRACKS HOSPITALITY STUDIO
CONSTRUYENDO ICONOS DE LA HOSPITALIDAD, UN RESTAURANTE A LA VEZ
NUESTRO MÉTODO
Claro, Fundamentado, Construido para Durar
Creemos que el mejor ambiente es un comedor lleno y feliz. Nuestro trabajo está diseñado para impulsar visitas repetidas — alineando precios, experiencia y cultura del equipo con lo que los clientes realmente valoran.
Cada concepto que construimos tiene una identidad clara y un alma cultural — cobrada vida a través del diseño, la comida y la narrativa que se sienten honestas y relevantes.
Tomamos cada decisión con la ejecución en mente. Desde el primer día, aseguramos que sus equipos puedan ofrecer experiencias rentables, prácticas y consistentes.
Nuestros conceptos son globalmente conscientes pero nunca fuera de lugar. Enraizamos cada proyecto en conocimiento local — porque el contexto no solo es importante, lo es todo.
SERVICIOS
PASO A PASO
Inicio Inteligente — Eficiencia de Capital desde el Día Cero
Con más de 50 aperturas en 3 continentes, le ayudamos a evitar errores costosos y tomar decisiones de alto impacto temprano. Desde la elección del lugar hasta el diseño y el presupuesto, protegemos su inversión antes de que entre el primer cliente.
Activación de Ingresos — Maximizando la Línea Superior
Diseñamos múltiples flujos de ingresos, desde asociaciones de marca hasta diseño de servicio. Nuestras estrategias están integradas en sus operaciones, marketing y menú — asegurando impulso desde el día de apertura.
Rentabilidad Sostenida — Rendimiento a Largo Plazo
Permanecemos involucrados más allá del lanzamiento. Desde sistemas hasta herramientas de liderazgo, aseguramos que su negocio sea resistente, escalable y optimizado para un rendimiento financiero consistente.
ALCANCE DE SERVICIOS
Servicios de consultoría de restaurantes completos adaptados para establecimientos de alta gama, desde el desarrollo del concepto hasta la excelencia operativa.
Nuestros paquetes de desarrollo de concepto—Blueprint, Framework y Launch—están diseñados para encontrarle donde esté. Ya sea que necesite ayuda para validar una idea, desarrollar un concepto completo o ir hasta la apertura, cada paquete ofrece un conjunto de servicios adaptado a sus necesidades.
Nuestro paquete de Gestión proporciona apoyo operativo continuo después de su apertura exitosa. Trabajamos junto a su equipo para optimizar el rendimiento, implementar sistemas e impulsar el crecimiento sostenible.
Cracks Hospitality Studio trabaja con una red de socios especializados verificados que pueden proporcionar servicios complementarios no incluidos en nuestros paquetes principales.
Para ayudarle a poner en marcha su restaurante. Estudio de viabilidad, revisión de concepto, desarrollo de menú y auditorías operativas.
TARIFAS
Nuestras tarifas están estructuradas en tres paquetes distintos adaptados a sus necesidades específicas y alcance del trabajo.
Información del Proyecto
* Los gastos de viaje se facturan por separado según nuestra Política de Consultoría Internacional.
* Todas las tarifas están sujetas a impuestos aplicables.
* Para proyectos personalizados o requisitos especiales, contáctenos.
BLUEPRINT
STRATEGIC PLANNING & CONCEPT DEVELOPMENT
The starting point, providing the essential groundwork for a successful hospitality concept. We validate your vision through market analysis, concept refinement, and financial modeling to ensure your project stands on solid ground before significant investments are made.
Plazo Estimado:
6-8 weeks
VALIDATING YOUR IDEA:
MARKET & COMPETITIVE ANALYSIS
- Comprehensive market opportunity assessment
- Site location evaluation and recommendations
- Identification of market gaps and opportunities
- Customer persona development
- Spending pattern analysis
- Lifestyle and preference mapping
- Suggested pricing models
- Detailed competitor analysis (up to 5 direct competitors)
- SWOT analysis
- Unique selling proposition development
CONCEPT DEVELOPMENT
- Brand story and concept articulation
- Menu direction and pricing strategy (includes sample menus)
- Service style recommendations
- Basic design brief
- Space planning support
- Manuals to guide venue design
FINANCIAL FEASIBILITY & INVESTMENT PLANNING
- Initial investment estimation
- Projected profit and loss statements (3-year outlook)
- Break-even analysis
- Return on investment projections
- Capital requirement assessment
- Funding option recommendations
RISK ASSESSMENT & MITIGATION
- Identification of potential operational risks
- Market vulnerability analysis
- Contingency planning foundations
OPERATIONAL TOOLS & HR TEMPLATES
- HR templates: job descriptions, job advertisements, HR handbooks
- Training templates: cycle of service, wine service, bar training materials
FRAMEWORK
STRATEGIC PLANNING, DESIGN & DEVELOPMENT
Building upon your validated concept, this option guides you through transforming your vision into a physical space. We work with your design and construction teams to ensure the operational efficiency and aesthetic appeal of your establishment.
Plazo Estimado:
12-18 weeks
EVERYTHING IN THE BLUEPRINT PACKAGE, PLUS:
RESTAURANT DESIGN COORDINATION
- Designer selection assistance
- Operational flow optimization
- Design brief development
- Guest journey mapping
KITCHEN & BAR DESIGN
- Workflow efficiency planning
- Station configuration
- Equipment specification and sizing
- Capacity optimization
- Kitchen consultant assistance
LAYOUT OPTIMIZATION
- Space utilization analysis
- Traffic flow planning
- Seating configuration recommendations and planning with the designer
- Operational bottleneck prevention
EQUIPMENT SPECIFICATION
- Detailed equipment lists with specifications
- Vendor recommendations
- Budget-conscious alternatives
- Long-term cost analysis
PROJECT MANAGEMENT
- Timeline development and tracking
- Milestone establishment
- Coordination between stakeholders
- Once-a-week progress reporting
VENDOR COORDINATION
- Preferred supplier network access
- Contract negotiation assistance
- Quality and price evaluation
- Order tracking and delivery coordination
QUALITY CONTROL
- Design integrity verification
- Construction milestone inspections
- Equipment installation oversight
- Systems testing and validation
BUDGET MONITORING
- Cost tracking against projections
- Variance analysis
- Budget adjustment recommendations
- Value engineering when necessary
TEAM PROFILING
- Full development of key stakeholders' job descriptions
- 3 final interviews for key leaders (kitchen, wine, floor, and bar)
LAUNCH
FROM ZERO TO CASHFLOW
Designed for owners who wants to delegate their project and be hands off. The Launch package delivers comprehensive support from kick off meeting to construction through grand opening.
Plazo Estimado:
20-28 weeks
EVERYTHING IN BLUEPRINT AND FRAMEWORK PACKAGES, PLUS:
COMPLETE OPERATIONAL SETUP
- Customized standard operating procedures development
- POS system setup and configuration
- Reservation system implementation
- Inventory management system installation
- Back-office systems integration
STAFF TRAINING & DEVELOPMENT
- Recruitment assistance
- Comprehensive training program development
- Management team coaching
- Service standards implementation
- Team building and culture development
MARKETING & PR STRATEGY
- Brand launch plan in coordination with your Public Relations team
- Digital presence development planning
- Public relations campaign guidance
- Opening event planning
- Media relations management
- Marketing plan collaboration with your media company
LAUNCH SUPPORT
- Opening timeline creation
- Soft opening coordination
- Grand opening execution
- Initial guest feedback collection
- First 2 weeks of hands-on operational monitoring
QUALITY CONTROL SYSTEMS
- Quality assurance protocols
- Customer service standards
- Product consistency measures
- Cleanliness and maintenance routines
REVENUE OPTIMIZATION
- Pricing strategy implementation
- Upselling techniques
- Menu engineering and costing
- Promotion planning
- Reservation/table management optimization
ONGOING SUPPORT
- Weekly operations review (first month)
- Monthly performance assessment (first three months)
- Course correction recommendations
- 24/7 emergency consultation
- Management mentoring
- Full tastings: food, drinks, and wine — menu development with owners and key stakeholders
PERFORMANCE MONITORING
- KPI setup and tracking
- Customer satisfaction measurement
- Staff performance evaluation
- Financial target monitoring
TEAM
- Full management training
- Smart rostering systems
- Key stakeholder recruitment in collaboration with your HR team and external recruiters
- Job descriptions and job ads for all team members
- RASCI Matrix for each team member outlining responsibilities
- Full onboarding support with the management team
- Compensation and benefits table
PROYECTOS
Cento, translating to 'hundred' in Italian, embraces a 'one hundred years' mentality across all aspects of its operations. It symbolises a commitment to enduring excellence, inviting guests to indulge in an unforgettable dining experience rooted in the beauty of uncomplicated simplicity.
Where Buenos Aires meets Bangkok. Set within Bangkok's only castle, Quilombo is pure Argentine tradition—fire, exceptional beef, and wine—honoured with reverence and executed with precision. A steakhouse built the old way.
A modern interpretation of traditional Japanese robatayaki dining. Precise, elegant, and deeply rooted in Japan's cooking heritage. Designed as a destination dining experience within a luxury hotel, it celebrates the ancient art of charcoal grilling with a disciplined focus on ingredient quality, technical precision, and the theatrical performance of culinary craft.
A sophisticated Italian dining destination that captures the effortless elegance and sun-drenched luxury of the Italian Riviera while celebrating authentic Italian culinary traditions. The design evokes the feeling of dining at an exclusive beach club in the Mediterranean or a terrace overlooking the Italian Riviera.
Cento, translating to 'hundred' in Italian, embraces a 'one hundred years' mentality across all aspects of its operations. It symbolises a commitment to enduring excellence, inviting guests to indulge in an unforgettable dining experience rooted in the beauty of uncomplicated simplicity.
EL EQUIPO
Somos expertos en hospitalidad con un historial comprobado de crear y escalar restaurantes en múltiples regiones con más de 40 años de experiencia combinada.
Manuel Palacio
Serial Founder & Hospitality Visionary
A hospitality innovator who combines operational excellence with brand magic to create some of Asia's most successful restaurant concepts.
As Co-founder of Pirata Group, he built Hong Kong's leading restaurant portfolio, scaling to 27 venues across 13 brands including PICI, The Pizza Project, TMK, TokyoLima, Pirata, and more, while driving a culture-first team model with industry-leading retention rates and multi-million dollar EBITDA growth.
Today, he serves as Chairman of Pirata Group, leads Cento — a modern Italian eatery redefining luxury casual dining in Bangkok — and runs Cracks Hospitality Studio, helping visionary operators across Asia develop next-generation F&B concepts that balance authenticity with scalability.
His approach, centered on Soul & Scale, operational excellence, guest obsession, and distinctive brand storytelling, continues to shape the future of hospitality across the region.
Nacho López
F&B Strategist & Concept Builder
A seasoned hospitality professional with 15+ years of experience transforming raw spaces into high-revenue destinations by blending European roots with Asian agility.
He has built and led high-performing teams across Spain, Hong Kong, and Thailand, scaling operations while maintaining brand integrity and mentoring talent to create sustainable management structures.
As Operations Manager of Pici Hong Kong, he helped elevate one of the region's most celebrated pasta concepts, while earlier directing large-scale beach operations at Cala Bassa Beach Club in Ibiza and founding MamaQuilla in Madrid, a vibrant Latin dinner show experience.
Today, he leads Cracks Hospitality Studio, shaping next-generation restaurant concepts with purpose and performance, while also consulting for hotels and operators to create high-yield venues.
His approach, known as The Nacho Method, focuses on building people-first cultures, engineering concepts for operational success, and designing guest-centric experiences that consistently drive revenue and loyalty.
Contáctenos
¿Listo para elevar su concepto de restaurante? Póngase en contacto con nuestro equipo para discutir cómo podemos ayudarle a dar vida a su visión.